Information Services campaign
National Grid required a visual identity and campaign to aid its Information Services Transformation Programme. WPA Pinfold helped create a look and feel to increase awareness, and encourage use of the Information Services available through the company.
We created mini idents for ‘My IS’ and ‘Your IS’ which gave the programme a personable and inclusive feel, while maintaining simplicity and consistency – a key component of the IS Transformation Programme. The overall illustrative style gave National Grid’s Information Services the friendly and approachable identity it required to become instantly recognisable across the business.
“The brand is very well recognised within National Grid and has ‘touched’ everyone.”