Creating the right climate
Climate Cops has communicated npower’s environmental education programme to schools across the UK. WPA Pinfold created the brand name and identity and used clearly defined media and communication channels to reach the target market. This has included: regional marketing campaigns, support presentation material and fact packs, integrated national press and web campaigns, merchandise and a microsite.
In 2009, over 300 highly interactive npower Climate Cops Academy events took place, educating children on climate change, throughout the UK.