WPA Pinfold



Future Energy Scenarios report


National Grid

Illustrating the future landscape

For the third year running WPA Pinfold were commissioned to produce National Grid’s Future Energy Scenarios document. Our refreshing report documents possible future scenarios concerning energy and its usage highlighting key areas in the energy sector. It was important to develop a clear visual structure for the 240-page document; navigational icons were developed and a hierarchy of information was established in each chapter, to help the reader with heavy technical content.

We created an illustration for the ‘landscape of future energy’, that was used throughout Future Energy Scenarios (FES) and on other key pieces of communications for the launch event they held. Accompanying collateral included a short form document, pull up banners, a conference folder, speaker biographies and question cards. Levels of awareness and engagement, following the report, have been at an all-time high.

WPA Pinfold created an excellent brand identity across a multimedia launch campaign for National Grid’s Future Energy Scenarios (FES). We’ve had really positive feedback from the event delegates on how everything looked. WPA Pinfold were really responsive to some very tight timescales and additional requests for new elements; nothing was too much trouble.”

Strategy Analyst

National Grid