Inspiring tomorrow’s leaders
npower needed an interesting and captivating means of communicating the graduate career paths they offer. Our solution was in the form of a competition for two university teams to win the chance of a trip to the Arctic, dog sledding. The trip would develop leadership skills, show the importance of climate change and increase employability.
Students entered by identifying a project that would get people in their university living more sustainably. Our design solution encompassed both online and offline channels, and included developing an interactive e-book to inform and encourage students to apply.