WPA Pinfold



Hitachi Vision web app



The web app was launched on Hitachi’s website and has been distributed to Hitachi’s 320,000+ global employees


Interacting with a 360º vision

WPA Pinfold were briefed to take the contents of Hitachi’s Vision book and repackage the material into an interactive format for use on tablets and other mobile devices. We designed and developed a web app using standards-based technology. The core feature of the app was a 360º interactive hub (a metaphor for Hitachi’s all-round vision) feeding into satellite sub-modules covering related activities.

The core hub featured a combination of motion graphics, video and interactive elements within a unique user interface to deliver an organic, immersive and engaging experience.

Navigation through the app is via iconic pictograms – relevant and easy-to-use whatever an employee’s native language – that provide an elegance and smoothness of use.

The interactivity and useability across different platforms and devices will be a great help in increasing the awareness and understanding of the new vision with our employees.”

Group Public Affairs Officer