WPA Pinfold



HomeServe Employee Value Proposition branding




employee engagement
– up from 56%

HomeServe – Taking care of our people

WPA Pinfold developed HomeServe’s internal Employee Value Proposition branding for the launch of the ‘People Promise’, a set of values
that underpin what employees can expect when working for HomeServe, and what is also
expected of them.

We created a friendly, hand-drawn, typographic and illustration format style to communicate the internal aspirational thought and rally call, supported by value icons and key messaging.
The visual design style was used across all
internal communications and applied to offices
and meeting rooms, creating an engaging office environment.

The graphics were carefully planned to provide working tools so that they became part of the
daily routine rather than graphic wallpaper.

We extended this thinking across the employee journey including recruitment, internal communications and development. We identified the key messaging opportunities across the employee journey from arriving at the office and maximised impact and exposure to the new branding and values, unifying thought and key business messages.

HomeServe’s goal was to reach 80% employee engagement by 2020. With our help, they surpassed this target 4 years ahead of schedule.

WPA Pinfold helped us to articulate our culture and environment with a compelling ‘single unifying thought’
which aligned with our strategy and our external brand.”

Paul Hickson, Head of Internal Communication

HomeServe Membership Ltd