WPA Pinfold

Menu

Project

‘Join the conversation’ event and campaign

Client

National Grid

Sparking genuine discussion

Powering Britain’s Future is a national conversation, led by National Grid, to drive discussion about key energy issues facing the UK. We created a series of ‘talking heads’, each carrying a different symbol, to represent each of the stakeholder topics pertinent to the overall campaign. A strong colour palette created a bold look and feel for the ongoing campaign, while infographics and icons were used to highlight principal information and statistics.

To accompany the event, we created an explanatory booklet, which informed on key energy issues for an industry forum, and designed innovative leaflets to create a sense of reveal and help break down the key issues in a logical order of information hierarchy. The talking heads were used across all campaign collateral, creating a consistent graphic look and feel for the ongoing campaign.