The Football League sponsorship
Maximising npower’s exposure
We created the official logo and branding for the Football League sponsorship, as well as the Play-Off finals, which took place at the end of May. The identity delivered maximum brand impact for npower and created a distinct look and feel for all activities. Our campaign focused on the individual fans, capturing their passion and turning them into heroes. Fans were featured on giant graphics all around Wembley Stadium, as well as on billboards, banners, digital perimeter hoardings and programme covers.
We created maximum exposure for the npower brand (whilst demonstrating their personal touch) to ensure that they achieved best return on investment from their £21 million sponsorship. The project was delivered to extremely tight timescales, as the finalists progressed through the knockout stages — the exposure for npower was significant (valued at over £12 million in media coverage) and the response from fans and customers has been fantastic.
“I know how passionate and committed you all are, and the final results were testament to this! There were so many moments where I had shivers down my spine or a tear in my eye – I was very proud. A huge thank you for all your hard work.”