WPA Pinfold



Winter safety campaign


National Grid

Keeping employees safe in winter

One of National Grid’s main priorities is the wellbeing and safety of their employees, both in and out of office hours. Our safety campaign uses captivating and poignant graphics and imagery to highlight safety issues to ensure National Grid employees stay as safe as possible during the winter. The ‘Stay on the Safe Side’ tagline focuses attention on the option for employees to take extra care outside of working hours in winter.

Our campaign encompasses a range of posters, outdoor signage, environmental graphics, and includes an animated screensaver. The campaign has already seen an increase in awareness, with a record-breaking number of hits on the Safety, Sustainability and Resilience (SSR) homepage.

WPA Pinfold were responsive, proactive and supportive, fully understood the brief and had really creative ideas. Their approach and support have made the campaign a huge success.”

Employee Communications Business Partner

National Grid